Guide for working with the B2B platform TEKRA.BG

The B2B platform TEKRA.BG is designed for professional clients and business partners of Tekra. Through it, you can receive up-to-date information about products, prices and availability, create orders and offers, use the commercial terms agreed with Tekra and automate some of your daily processes.

For companies that manage online stores, ERP systems, or their own product databases, the platform also offers additional integration options – product feeds in XML and CSV format and Tekra API for automated order creation .

In this guide, we will look at the entire process – from submitting a registration request to daily work with the platform and automation capabilities.

1. Who can use Tekra's B2B platform?

TEKRA.BG is a B2B platform . The full functionalities of the system are designed for companies that work or wish to work as business partners of Tekra.

To access the B2B functionalities, you must first create an account and submit a request to register as a business partner .

2. How to submit a registration request?

Open the B2B platform page and select the "Send request" button.

For users of the English version of the site, the page is available at: TEKRA B2B Platform .

When registering, you must correctly fill in your and your company's details. The information is necessary so that we can identify the company and our sales representative can contact you.

What happens after submitting the request?

1. You send a registration request via TEKRA.BG.
2. The Tekra team is reviewing the request.
3. Our sales representative will contact you to clarify the needs of your business and the terms of cooperation.
4. After specifying the conditions, the request can be approved .
5. Upon approval, you will receive a notification about the activated B2B account .
6. After activation, you can use the platform's B2B functionalities and create orders.

3. User and registered B2B partner – what is the difference?

Creating a user profile and being approved as a B2B partner are two different steps.

The user profile allows you to use the basic features of the site, but full information and commercial opportunities are activated after your company is approved as a registered B2B partner .

Once approved, the profile is linked to your company and the terms of business agreed with Tekra. This allows the platform to display information that is specific to your business.

4. What do you get after B2B profile approval?

After activating your account as a B2B partner, you can use the platform as your main tool for your daily work with Tekra.

Depending on the functionalities enabled for the account, you can:

• see up-to-date information about product availability;
• to see the prices according to the commercial terms agreed with Tekra;
• create orders directly through TEKRA.BG;
• view your order history;
• use information from previous orders;
• create offers for your customers;
• convert a prepared quote into an order;
• use express order;
• add and manage shipping addresses;
• use product information, images and available documentation;
• use additional automation tools after they are activated.

5. Search and select products

You can reach the required product through the product categories, the site's search engine, or by using the available filters.

For categories with a large number of items, we recommend using filters to narrow down the results according to the specific characteristics you are looking for.

Depending on the product category, you can, for example, filter by:

• manufacturer;
• product series;
• technical characteristics;
• resolution;
• product type;
• other parameters specific to the respective category.

Filtering is not only useful when searching for products. The selected filters can also be used when creating product feeds , which we will discuss later in the guide.

6. What information can you find about the products?

The page of a specific product can contain detailed information necessary both when selecting the item and when using it in your own product catalog or online store.

Depending on the information available for the item, the following may be published:

• product name;
• article number;
• manufacturer;
• brand
• model
• related articles
• category;
• detailed description;
• technical characteristics;
• product images;
• technical files;
• manuals;
• brochures;
• declarations;
• other documentation;
• price information;
• availability information.

For registered B2B partners, the system can also display information related to the specific commercial terms of the respective client.

7. Current availability and prices

One of the main advantages of a B2B account is access to up-to-date information, which allows you to better plan your orders and sales.

After activating the B2B account, you can see current information about available quantities and prices according to the conditions for your company.

This is especially important for online stores and partners that work with a large number of items, as the information can also be used automatically through product feeds.

8. Create an order

After selecting the necessary products, you can add them to the cart and proceed to creating an order.

Before finally sending the order, check carefully:

• the selected products;
• the article numbers;
• the requested quantities;
• price information;
• contact details;
• the delivery address;
• the other parameters of the order.

After confirmation, the order is sent to the Tekra system for further processing.

9. Quick order through product import

If you already know which items you want to order, you don't need to search for them one by one in the product catalog.

The platform offers the possibility of quick ordering , including by importing a list of products from a table.

This functionality is suitable when:

• you work with your own product or warehouse software;
• you have a pre-prepared list of items;
• create larger orders;
• you order the same products periodically;
• You have product numbers and quantities in a tabular format.

After import, carefully check the recognized items and quantities before submitting the order.

10. What to do if the product is not published on the site?

In certain cases, it is possible that you know the exact product you wish to order, but it cannot be found through the standard search in the product catalog.

The platform has a functionality through which, under certain conditions, a product that is not published as a standard product page on the site can be added to an order.

If you are unsure whether a specific item can be delivered, please contact your Tekra sales representative.

11. Delivery addresses

When creating an order, you can use the shipping addresses available in your account.

If the delivery needs to be made to a new address, you can add the necessary information for the new delivery location.

This option is useful, for example, when ordering goods:

• for your various objects;
• for a construction or installation site;
• for a regional office;
• for warehouse;
• directly for a specific project or client.

12. Creating a quote for your client

TEKRA.BG can be used not only for creating orders to Tekra, but also as a supporting tool in preparing your own offers.

Through the quote functionality, you can select the necessary products and prepare a proposal for your client.

This reduces the need to re-enter the same product information into different systems.

From quote to order

When the customer accepts the proposal, the prepared quote can be used to subsequently create an order with Tekra.

This way, products and quantities do not need to be re-entered manually, which speeds up the process and reduces the possibility of errors.

13. Additional automation options

For registered B2B partners, Tekra offers two main options for automating the work between TEKRA.BG and external systems:

1. Product feeds – for automated receipt of product information.
2. Tekra API – for automated order creation.

For activation, contact your Tekra sales representative or send an inquiry to marketing@tekra.bg .

When making an inquiry, it is recommended that you provide the email address with which you are registered on the B2B platform.

14. What is a Product Feed?

The Product Feed allows you to automatically receive information about selected products from TEKRA.BG.

Instead of manually creating products in your online store, ERP system or internal database, you can use the already prepared and maintained product information from Tekra.

The Product Feed is particularly suitable for:

• online stores;
• ERP systems;
• PIM systems;
• internal product catalogs;
• warehouse systems;
• software for automatic price and availability updates;
• other systems that can process XML or CSV information.

15. How to enable product feeds?

The product feed creation feature is additionally activated for the specific B2B profile.

To request access, contact:

• with your Tekra sales representative; or
• with our team at marketing@tekra.bg .

After activating the function, you can create the product feeds you need directly through TEKRA.BG.

16. How to generate a product feed?

Once the functionality is activated, open the product category for which you wish to receive information.

A black "Get Feed" button will appear before the product list.

After clicking it, a window opens with options for generating the product feed.

Available formats

You can choose between:

• XML
• CSV

CSV

The CSV format is convenient for working with tabular data, importing into different systems, or one-time downloading and processing of product information.

XML

The XML format is suitable for automated integration.

With it, you can get an address that your system can call periodically. This way, an employee does not need to log in to TEKRA.BG and manually generate and download a new file each time.

17. Feed for a specific product category

When you generate a product feed from a specific category, it will include the products from that category.

Example

If you open:

Video surveillance > IP systems > Cameras

and generate a Feed from this page, you will receive product information for items that fall into the corresponding category.

This allows you to split product information into several smaller and easier-to-process feeds instead of using one very large file.

18. Creating a Feed according to selected filters

One of the most useful features of the system is creating a Feed with only products that match predefined filters.

If you apply filters to the product category and then select "Get Feed" , only the products that meet the selected criteria will be included in the generated Feed.

Example

You are opening a category:

Video surveillance > IP systems > Cameras

Then you ask:

• Manufacturer: DAHUA
• Resolution: 3 MP

If you generate a Product Feed after applying these filters, only the cameras that simultaneously meet the specified criteria will be included in it.

This approach is especially convenient for online stores that do not wish to publish the entire Tekra portfolio, but only certain manufacturers, product categories or groups of items.

19. “All Products” Option

When generating a Feed, the "All Products" option can also be selected.

In this case, the system generates a Feed with all products that are published on TEKRA.BG and are included in the respective export.

This option is suitable if you want to process as much of the Tekra product portfolio as possible.

20. What approach do we recommend?

If you don't need the entire product portfolio, we recommend creating several smaller Feed files that contain only the products you actually work with.

For example, you can create a separate Feed for:

• IP cameras of a specific manufacturer;
• network equipment;
• communication cabinets;
• UPS systems;
• structured cabling;
• intercom systems;
• certain product series;
• specific manufacturer;
• products with predefined technical characteristics.

Smaller and purpose-built Feed files are usually easier to process, faster to download, and allow for more precise control over the products you publish to your system.

21. What information can the Product Feed contain?

Feed uses the product information maintained at TEKRA.BG.

Depending on the specific product, it may include information such as:

• article number;
• product name;
• manufacturer;
• model
• EAN
• guarantee
• category;
• description;
• technical characteristics;
• product images;
• attachments;
• product documentation;
• retail price;
• partner price;
• availability information;
• other information that is published for the specific item.

This allows Feed to be used not only for updating prices and availability, but also as a source of information when creating a product catalog in your online store or other system.

22. How up-to-date is the information in the Feed?

With each new generation of a product feed, the system uses the current information available at the time of generation.

The same applies when you use the generated XML address. When you call it, your system receives the current information about the products included in the Feed.

This includes current data on:

• prices;
• partner prices;
• availability;
• descriptions;
• images;
• attachments;
• the remaining available product information.

If you automate the retrieval of information, set your system so that the interval between individual calls is at least one hour.

23. Using Feed for an Online Store

The Product Feed is especially suitable for companies that manage online stores.

Through it, you can significantly reduce the manual work of creating and maintaining product pages.

Depending on the capabilities of your system, you can automate:

• adding new products;
• updating product titles;
• updating descriptions;
• image import;
• import of technical documentation;
• updating prices;
• updating of stocks;
• maintaining a larger product catalog.

This allows you to expand the assortment of your online store without manually entering information for each individual product.

24. Tekra API – automated order creation

The Product Feed automates the process of receiving information from TEKRA.BG to your system .

Tekra API allows you to automate the other important part of the process – creating and sending orders to Tekra.

API integration is suitable for online stores, ERP systems, and other business applications that need to submit orders automatically.

Instead of an employee receiving the order in your system and then manually entering the same items into TEKRA.BG, the information can be transmitted automatically via API.

25. How to access Tekra API?

Tekra API can only be activated for registered B2B partners .

To request access:

• contact your Tekra sales representative; or
• write to marketing@tekra.bg .

When making your inquiry, please indicate the email address with which you are registered at TEKRA.BG.

26. Where is the information on working with the API located?

Once API access is activated, log in to your TEKRA.BG account.

A "Tekra API" section will be available in the profile, from which you can get the necessary information about the integration.

It contains data such as:

• customer number;
• API key;
• test data;
• access to API documentation for developers.

27. API integration development and testing

Integration with Tekra API must be implemented by a developer or technical team that can work with API services.

For development, use the current documentation provided for the Tekra API.

We recommend that you first use the provided test data to verify the correct operation of the integration before moving on to actually creating orders.

The technical parameters, methods, and structure of requests should always be developed according to the current API documentation.

You can also find more information in the publication "Introducing Tekra API" .

28. Feed + API – a fully automated process

The greatest benefit for online stores and integrated business systems comes from combining Product Feed and Tekra API .

The two technologies solve different parts of the process.

• Feed: TEKRA.BG provides up-to-date product information to your system.
• API: Your system sends order creation information to Tekra.

29. Example automated process for an online store

Step 1: TEKRA.BG → Your online store

Your system periodically calls the product XML Feed.

Get up-to-date information about included products – such as descriptions, images, prices, and availability.

Your online store processes the received information and updates the products according to the rules you set.

Step 2: Customer → Your online store

Your customer visits your online store and creates an order.

The order is registered in your system.

Step 3: Your online store → Tekra API

Instead of your employee re-entering the necessary products into TEKRA.BG, the system can automatically submit the order to Tekra via API.

This eliminates a significant amount of manual re-entry of information.

30. What are the main advantages of automation?

Combining Product Feed and Tekra API can significantly optimize the work of online stores and companies with a large volume of product information.

The main advantages include:

• less manual input of information;
• less risk of re-entry errors;
• up-to-date information about products;
• automated price updates;
• automated stock updates;
• opportunity to work with a large product catalog;
• faster addition of new items;
• automated sending of orders;
• less administrative work;
• more time for sales and customer service.

31. Is the solution suitable for your online store?

If you run an online store and want to offer products from the Tekra portfolio, the Product Feed can significantly facilitate catalog maintenance.

You don't necessarily need to use all the products. Using categories and filters, you can create a Feed for only the products that are relevant to your business.

For example, you can add only certain brands or categories and gradually expand your assortment.

More information on the topic can be found in the publication "Tekra B2B for online stores" .

32. In short: from registration to full automation

33. Additional video instructions

For some of the functionalities of TEKRA.BG, video instructions (in Bulgarian) are also available, through which you can see the specific actions directly on the platform.

• Generate a product feed
• Tekra API
• New and improved on the TEKRA.BG platform (25.10.2024)
• Creating a quote for a client in the Tekra platform
• Request for registration as a B2B user
• What is the difference between a User and a Registered B2B Partner?
• How to add a product to the cart that is missing from the site
• Quick order by importing products from a table
• Create a new shipping address

You can also find an additional overview of the platform's capabilities in the publication "Functionalities in the B2B Platform" .

34. Do you need assistance?

If you have any questions about registration, account management, orders, product feeds, or the Tekra API, you can contact your Tekra sales representative.

To activate additional automation functionalities, you can also send a request to: marketing@tekra.bg .

Please indicate the email address with which you are registered at TEKRA.BG, as well as which functionality you wish to use.